-Borghi/Lowe Brazil created a bizarre call for entries for Creative Club São Paulo entitled “Mole” (video above).
-The “Pepsi Challenge” is returning as a social media causevertising campaign.
–Nina Jasinski, chief marketing officer at Engine UK, is leaving her position later this year.
-Deep Focus CCO Ken Kraemer explains how to make the best of SXSW.
-Facebook is launching a marketing insights product called Topic Data.
–Business Insider examines “How Every Square Foot Of An Apple Store Is Designed To Make You Spend More Money.”
–Multi-networking has become the norm for social media users.
–AdAge provides “A Marketer’s Guide to the Ten Best Events at SXSW.