Wednesday Morning Stir

By Erik Oster 

-Borghi/Lowe Brazil created a bizarre call for entries for Creative Club São Paulo entitled “Mole” (video above).

-The “Pepsi Challenge” is returning as a social media causevertising campaign.

Nina Jasinski, chief marketing officer at Engine UK, is leaving her position later this year.

-Deep Focus CCO Ken Kraemer explains how to make the best of SXSW.

-Facebook is launching a marketing insights product called Topic Data.

Business Insider examines “How Every Square Foot Of An Apple Store Is Designed To Make You Spend More Money.”

Multi-networking has become the norm for social media users.

AdAge provides “A Marketer’s Guide to the Ten Best Events at SXSW.