Wednesday Morning Stir

By Erik Oster Comment

Brand Republic tackles “6 myths about creating viral campaigns” (video above).

-Social analytics company Infegy released its report on the most popular brands.

Digiday questions whether whether advertisers will pay more for 100 percent viewability.

-The UK’s Advertising Standards Agency banned this Kazam ad for objectifying women.

Peter Minnium of the Interactive Advertising Bureau (IAB) examines “The 3 Ad Creative Types Digital Marketers Need to Master.”

-Saatchi & Saatchi London is set to launch a global campaign for HomeAway.

-Snapchat’s “Our Story” ads are generating tens of millions of views.

-A new study from Nielsen and digital video ad tech firm YuMe found that attention rates for “second screen” devices were nearly double those for TV.

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