-91-year-old Senior Masters Swimmer Jurgen Schmidt stars in “Fueled by Water” spot for Speedo.
-Sprint has announced it will be running a Super Bowl ad by Deutsch during the third quarter.
-The Drum examines “What Facebook’s Occulus Rift movies means for ads.”
-According to Ian Schaefer of Deep Focus, “Super Bowl Ads Are An Irrelevance Tax.”
-Facebook is offering brands a tool to measure conversion by sales rather than clicks.
–Variety makes the case for regional Super Bowl ads.
-Mashable explores “Why Super Bowl ads never live up to the hype.”
-Papa John’s is trying to take one million orders during the Super Bowl.