Wednesday Morning Stir

By Erik Oster 

-91-year-old Senior Masters Swimmer Jurgen Schmidt stars in “Fueled by Water” spot for Speedo.

-Sprint has announced it will be running a Super Bowl ad by Deutsch during the third quarter.


-The Drum examines “What Facebook’s Occulus Rift movies means for ads.”

-According to Ian Schaefer of Deep Focus, “Super Bowl Ads Are An Irrelevance Tax.”

-Facebook is offering brands a tool to measure conversion by sales rather than clicks.

Variety makes the case for regional Super Bowl ads.

-Mashable explores “Why Super Bowl ads never live up to the hype.”

-Papa John’s is trying to take one million orders during the Super Bowl.