Wednesday Morning Stir

By Erik Oster 

-Agency Livity and Cancer Research UK call on social media followers to give two fingers to tobacco industry with “#smokethis” selfie campaign (video above).

-Facebook assures marketers their data is safe.


-What digital marketers should know about user experience.

-NBC Universal and Comcast will hold their next “hackathon” event from November 15-16 in Universal City, CA (you may recall that four creatives from RAPP won this summer’s edition).

-Behavioral psychologist Charlotte Austin Talbot offers advice on working with psychopaths in media and advertising.

-Unilver confirms Axe pitch, but emphasizes BBH will remain its lead agency.

-Pizza Hut is revamping its logo.

Fortune asks, “Can McDonald’s get its mojo back?