Wednesday Morning Stir

By Erik Oster 

-South Korean agency Innored challenges North Face shoppers to “Never Stop Exploring” with this stunt (video above).

Adweek talks with comedian and former Ogilvy & Mather copywriter Jim Gaffigan.


-Martin Sorrell says he has to be “paranoid” to keep up with pace of change in technology.

-Converse filed 22 trademark infringement suits in U.S. District Court in Brooklyn, claiming its signature look has been knocked off.

-Air Transat has moved its creative and media business from Cossette to DentsuBos without a review.

-Digiday shares curated agency playlists.

The New York Times rolls out a digital archive of vintage print ads.

-The gap between broadcast and online advertising is narrowing, as agencies deploy TV-synchronized ads.