Wednesday Morning Stir

By Erik Oster 

-JWT London launches OXO Herbs & More with “The Magic Touch” (video above).

-Facebook introduces hyperlocal ads.


-Here are the do’s and don’t’s of working with Buzzfeed for brands.

-Addvocate CEO Piers Cooper explains “Why your current social media strategy is wrong.”

-Red Bull’s “Red Bull Gives You Wings” tagline was deemed misleading by the New York Federal Court.

-Study shows that audio is key to recapturing attention within multi-screen landscape.

-Hulu CEO Mike Hopkins is considering cutting the number of ads on Hulu Plus.

-W+K Amsterdam claims “independence is everything.”