Wednesday Morning Stir

By Kiran Aditham 

-Ewen Sturgeon will take on the expanded role of chief exec of DigitasLBi International. link

-TPN Chicago and prodco Octane take square aim at AT&T’s “More is Better/It’s Not Complicated” campaign in a new spot for Cricket Wireless (above).

-Former Intel social media strategist Ekaterina Walter has joined marketing firm Branderati as partner/chief marketing officer.

-Entertainment-focused digital marketing agency Think Jam has appointed Jackie Turnure as VP of its L.A. office.

-Culver City, CA/Vancouver-based VFX house Zoic Studios has welcomed Robert Moggach as senior VFX supervisor/creative director of commercials.