-Along with hiring Marty Laiks as EVP, group account director on Sanofi, ArnoldNYC welcomed fellow G2 alum Carol Price as SVP, marketing director on said account. Price will report directly to Laiks in her new role.
-72andSunny has welcomed former Deutsch L.A. EVP, experiential Audrey Eden to serve as director if its budding experiential marketing practice.
-Despite losing out to DDB in taking on Qualcomm’s corporate image advertising business, we’ve been told that Ogilvy is still working on product advertising for the tech brand, and above, we have proof. The spot is part of a marketing push from O&M and Qualcomm to promote the latter’s Snapdragon processor.
-PromaxBDA has announced the finalists of its 2013 Europe Awards competition. link (.pdf)
-YouTube is reportedly ready to do battle with Netflix via a premium service of its own. link
-A company called Nerd Wallet is offering up a handy infographic/”playbook” for this year’s Super Bowl ads. link