WebMediaBrands Picks Up Brands of the World

By Matt Van Hoven 

WebMediaBrands, the company that owns mediabistro.com (which operates AgencySpy) announced the acquisition of Brands of the World, the most comprehensive resource and one of the most visited Websites for users to browse and access the world’s most famous brands and logos.

Since WebMediaBrands (formerly JupiterMedia) founder and CEO Alan Meckler sits pretty close by, we took the opportunity to ask him a bit about the purchase and what it means to you ad-folk.

BOTW is a user-generated site with more than 160,000 brand logos and two million unique visitors a month. “It’s a resource for anyone looking to create a logo, especially if they want to know the history of a certain brand’s form,” says Meckler.

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WebMediaBrands owns a similarly named site, Ads of the World, which was created by Ivan Raszl who liked the idea of BOTW so much he named his site after it. According to Meckler, Ads and Brands are two of three design-related sites that will be operated under another WebMediaBrands property, Graphics.com, which he is morphing into a one-stop shop for designers. Courses, forums and a job board will all be part of the Graphics.com family &#151 as will typography site Fonts of the World (which is in the works).

Only 20% of BOTW’s traffic comes from the U.S. and Canada, says Meckler. “On a local and global scale there’s a lot of room for growth,” he says.

Also slated to launch is an offering called Freelance Connect, which will pair freelance gigs with available designers.

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