We Hear: RAPP, Mercedes on the Outs?

By Kiran Aditham 

While a tipster informed us last week that RAPP lost “one of their biggest accounts” in Mercedes-Benz direct mail, sources are kinda sorta refuting the claim. Instead, we’re being told that Mercedez-Benz has been “scaled back a bit for the time being.” What that means specifically we’re not sure, but we’ve contacted the marketing folks at the automaker for their side of the story, which we’ll surely reveal once we know more.

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