We Hear: PKT Rebrands as Publicis New York?

By Patrick Coffee 

publicis NA

This week we hear that Publicis Kaplan Thaler, born when Kaplan Thaler and Publicis New York merged in 2012, has nearly completed its rebranding and will soon go by either Publicis North America or its original name.

We don’t have much in the way of details because Publicis has not responded to our queries. The rumor has been floating around for some time, though. In late 2014, we received a series of tips claiming that the agency’s three offices would consolidate into the location at 1675 Broadway, that an official name change would follow, and that staffing shakeups were in the works.

The last part turned out to be accurate: three weeks after that post ran, President and CCO Rob Feakins stepped down. He has not yet been replaced, and Publicis never directly responded to questions about the rest of the story.

The best evidence we have to indicate that the renaming rumor is true: on PKT’s official Publicis homepage, the “click to learn more” link (as well as the original pkt.com URL) now leads right back to Publicis NA. The official Publicis North America Twitter account has also begun using the #PublicisNewYork tag again for the first time since late 2012, right after the initial merger.

All signs indicate that the office–whatever its official name–will continue to be “the U.S. flagship agency for the Publicis worldwide network,” which recently won Cadillac.