We Hear: Nationwide Shopping Around

By Patrick Coffee 


Here’s an end-of-the-day tip: Nationwide might be in the mood to go shopping.

While our tipster was characteristically vague in claiming that the company is requesting new pitches, the idea that Nationwide wants to shuffle its agency roster a bit does make sense: you’ll recall that the company hired Ogilvy in June to serve as creative AOR for a campaign celebrating the anniversary of the “On Your Side” tagline (written by the very same agency 50 years ago).

Last week, an Ogilvy spot starring Peyton Manning doubled as a coming out party of sorts for the company’s brand-new logo, pictured above.

At the time of the Ogilvy signing, the company spokespeople stated that its existing relationships with McKinney, McCann and Moxie would not be affected — but our tipster claims this is not the case.

Whatever decisions Nationwide makes on the agency front, two things are clear: the Ogilvy work will run throughout the current NFL season and the brand will be sticking with Manning until he’s well into the next phase of his career — retirement.