We Hear: Little Caesars Orders Up McKinney as Its New Creative Agency

By Erik Oster Comment

Following the closing of former agency of record Barton F. Graf, pizza chain Little Caesars will have a new creative home.

Little Caesars has selected McKinney as its new creative agency partner, following a review, according to a source with knowledge of the account. Sources with knowledge of the review claimed that Argonaut, Goodby Silverstein & Partners and VMLY&R also participated in the process.

Little Caesars and McKinney both declined to comment.

The pizza chain spent nearly $208 million last year and almost $100 million in the first six months of 2019, according to Kantar Media.

The review came after a long relationship with Barton F. Graf, which announced its impending closure this summer and held its own funeral earlier this month.

Little Caesars began working with Barton F. Graf in 2012, with the agency crafting a series of surreal spots for the pizza chain that stood apart in a sea of same-y cheese-pulls from competitors.

An early “Do Not Call” effort instructed viewers not call 1-800-Try-Little-C, since ordering in-store was so fast and easy, and things just got weirder from there, such as 2016’s “Faces” (see image) and “Blame Chet” spots.

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