Following the closing of former agency of record Barton F. Graf, pizza chain Little Caesars will have a new creative home.
Little Caesars has selected McKinney as its new creative agency partner, following a review, according to a source with knowledge of the account. Sources with knowledge of the review claimed that Argonaut, Goodby Silverstein & Partners and VMLY&R also participated in the process.
Little Caesars and McKinney both declined to comment.
The pizza chain spent nearly $208 million last year and almost $100 million in the first six months of 2019, according to Kantar Media.
Little Caesars began working with Barton F. Graf in 2012, with the agency crafting a series of surreal spots for the pizza chain that stood apart in a sea of same-y cheese-pulls from competitors.
An early “Do Not Call” effort instructed viewers not call 1-800-Try-Little-C, since ordering in-store was so fast and easy, and things just got weirder from there, such as 2016’s “Faces” (see image) and “Blame Chet” spots.