We know that Fitbit, one of the leaders in the new “wearable tech” movement, launched its first ad this week via San Francisco’s Argonaut.
We also know that the somewhat-mysterious SF agency West has counted Fitbit rival Jawbone among its clients. Here’s some work in the form of a mini-doc attributed to West and Creative Director/writer Ben Hughes:
Today we learned, via the company itself, that it does not plan on changing its existing relationship with West, which will apparently remain its creative AOR for the foreseeable future. This despite a string of tips indicating otherwise (which we strongly suspect to be written by one person).
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