It looks like Jorge Ibarra just can’t quit BMW, or vice versa for that matter. According to our spies, Ibarra, who’s worked as an account exec/supervisor on the automaker’s business since it was handled by Publicis, is heading to, where else, KBS+P, which was named BMW’s lead creative agency in August. Our spies say that Ibarra has been working on BMW for seven years now and most recently worked at Grey, which handled the brand’s Tier 2 regional business and was contending for the national business which of course eventually went to Kirshenbaum. We’re trying to get confirmation from KBS+P and will let you know if and when we do.
Update: As promised, KBS+P has confirmed that Ibarra is starting in January, though exact title/role is still being worked out.