We Hear: Geometry Global Wins General Mills Shopper Marketing

By Patrick Coffee 

geometry-300x197In quick client news, we hear that Geometry Global, which recently appointed Jon “Not That One” Hamm (formerly of Momentum Worldwide) as its global CCO, will represent General Mills Shopper Marketing as part of WPP’s Shopper Marketing team.

Here’s the internal announcement:

We are pleased to announce General Mills as our newest client. Geometry Global will be part of the WPP Shopper Marketing team solution for General Mills named ShopperWorks.

ShopperWorks is a customized solution led by Geometry Global in partnership with Rockfish, Barrows, Bravo, and Kantar Retail. Together, the team will work to deliver Shopper Marketing solutions for General Mill’s brands in areas such as: retail and field activation, shopper insights, multicultural marketing, digital shopper, e-commerce and retail media.

You’ll note that quite a few agencies count themselves as members of that team, though WPP might want to update the page since JWTAction has been Geometry Global since June 2013.

In other Geometry news, the agency won a couple of awards for campaigns in Asia.

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