We Hear: DigitasLBi And SapientNitro Boston Will Soon Share an Office Building

By Patrick Coffee 

This week we hear that Publicis Groupe’s DigitasLBi and SapientNitro or Publicis.Sapient will soon share a space in Boston.

One source with direct knowledge of the matter tells us that the rumor is “absolutely true.” The location of this future shared space is unclear, though another source says that the DigitasLBi Boston team will be moving into SapientNitro’s office, which is less than a mile away.

The reasons behind the move are also unclear at the moment. The larger DigitasLBi organization has parted ways with several high-ranking members of various departments in recent months including GCD Kenny Rennard, chief media officer Baba Shetty, SVP/creative Greg Kaplan, Chicago-based GCD Bill Matznick, president Norman de Greve and EVP/ECD Rob Rizzo.

This reads like a standard round of agency revolving door, though we hear that other creatives have left DigitasLBi Boston and none of the executives mentioned have been replaced to date with the exception of Rizzo (Doug Schiff now leads creative across the agency’s Boston and Detroit offices).

A Digitas spokesperson declined to comment for this post.