When R/GA lost the Digital AOR Amp business, the next question on everyone’s mind was, naturally, where will the work land. We’ve got an inside line on the pitch, and our sources tell us Tribal DDB has taken Digital AOR status for this Pepsi brand.
The last work anyone saw from the brand was the iPhone app “Amp Up Before You Score” — a contentious piece of technology from R/GA that despite getting client approval cost the agency lots of brownie points. It’s not surprise then that given that PR fiasco the brand was quick to choose a new agency of record.
Other contenders included Proximity BBDO, Evolution Bureau and possibly RED Interactive Agency, though we’ve yet to confirm that.