Global social media agency We Are Social launched a holiday 360° selfie video campaign for Lenovo entitled “#Holiday360.”
The campaign aims to drive a “deeper level of engagement and collaboration between Lenovo and its social community” by leveraging the selfie phenomenon, asking users to submit a selfie video documenting how the holiday season is celebrated in their hometown, along with their name, country, and city, to Lenovo on Facebook, Twitter or Instagram using the #Holiday360 hashtag and @Lenovo. Lenovo will then curate a video comprised of user submissions to create “the world’s first global 360° selfie.” This campaign is the latest in a series of multi-platform initiatives from Lenovo. “We’ve found that our community enjoy sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement,” said Lenovo Director Rod Strother.
“Selfies have kept evolving over the years, and in this case we wanted to shift the focus to the festive surroundings as much as the people themselves,” added Sharim Gubbels, a creative director at We Are Social. “It’s fascinating to see how different countries and cultures celebrate the holiday season; Lenovo will help its community create a truly social, global celebration.”