We Are Social Bolsters Strategy Offering With Senior Hires

By Erik Oster 

Global social media agency We Are Social appointed Robb Henzi and Greg Eckelman as senior strategy directors. The duo will work out of the agency’s New York office, working closely with We Are Social’s U.S. and global research and insight teams to provide strategic insight to existing clients and business development. 

Eckelman arrives at We Are Social with over a decade of experience with digital marketing strategy, planning, brand positioning, content and channel strategy and product management. Most recently, Eckelman served as senior creative strategist at Code and Theory. He has also spent time with Big Fuel Communications as a strategy director and has held senior strategy director positions with agencies including Grey Group, MRM Worldwide, BLiNQ Media.

Henzi arrives at the agency from VICE Media, where he served as a strategy director. Prior to VICE, he was vice president of strategy at Havas Media North America. He has also held senior strategic positions at Ogilvy & Mather and Capgemini Consulting.


“The addition of Greg and Robb is representative of our investment in providing clients with heavyweight  strategic thinking that goes above and beyond social tactics,” said Rob FitzGerald, incoming president, We Are Social in the U.S. “Strategy is key to our philosophy of putting social thinking at the heart of everything we do for clients. Understanding social behaviors plays a critical part in developing great work that truly resonates with consumers.”