Minimalists take heed. South Korean financial services group Hyundai Card and Hyundai Capital, a subsidiary of the Hyundai Kia Automotive Group, is waxing abstract by buying up all the ad space in a new subway station near its Seoul headquarters and filling it up with, well, pretty much nothing.
According to the Wall Street Journal, The three-year, $2.2 million “effort” also includes ad space in neighboring subway stations and 4 of 16 subway lines. What can one expect to see while roaming through the stations? Well, pretty much nothing save for a few smalls icons touting company services like car loans along with the copy, “The world is flooded with too many ads. For a short while, we want to leave it empty for you.”
While the sterile effort would seem novel and refreshing for a moment, we’d eventually miss our New York subway commute filled with cluttered, dirty walls and those distinct, stinging aromas.
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