WaterAid: You Can’t Ignore the Obvious

By Matt Van Hoven 

The Young Lions 48 hour YouTube contest brief went out last week and we’ve been getting videos sent in left an right. I’ll admit that the first time I saw the piece above, I missed the point. Let’s just say I watch a lot of ads and I had to watch this one twice to realize I was watching it wrong.

Watch it and then click continued.

Did you ignore the ads at the bottom of the screen? I did, the first time. Go back and watch it again.

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