Walton Isaacson is this full-service “brand building” agency with shops in NYC, 90210 (or thereabouts), Chicago and Tokyo and it’s backed by who, Magic Johnson. Just heard they nabbed a little project for Axe, called “Double Pits to Chesty”, by basically waltzing in there, hanging the balls out and pitching the spot you see above. Nice chops, WI. The spot? Meh. Maybe the kids will dig it.
Isn’t this BBH’s account?
More: “Axe Gets Axed In India”