Walton Isaacson Makes Moviegoers Think in Water Project Stunt

By Patrick Coffee 

Here’s a good-hearted stunt arranged by Walton Isaacson Los Angeles for client The Water Project, a group that provides “training, expertise and financial support for water project construction” to communities in sub-Saharan Africa by helping them dig wells, build dams, collect rain, filter surface water, and “maintain proper sanitation and hygiene practices.”

In order to bring attention to the organization, the agency helped stage an “event” at which Hollywood filmgoers had no choice but to watch and put the client in context with an unusual twist.

The case study video is self-explanatory:

More interesting than your average pre-trailer ad, though, as the organization states on its own website, bottled water is one of the more wasteful consumer products around — and its sales don’t show signs of slowing anytime soon.


Title: “The Water Project”
Client: The Water Project Foundation
Agency: Walton Isaacson
Group Creative Director: Martin Cerri
Associate Creative Director: Cesar Sanchez
Art Directors: Nora Lam, Andrea Loza, Stephanie Fenter
Copywriter: Martin Cerri
Executive Producer: Shauna Williams
Producer: Elsa Rubalcava
Production Company:    Parana Films
Editor: Voltron at TRULOVE POST
Mixer Engineer:   Gonzalo Ugarteche at TRULOVE POST
Composer: Juan Manuel Leguizamón at TRULOVE POST