Independent shop Walrus has hired Ryan Gordon to lead its media operations.
He replaces Kevin Porter, who joined the agency two years ago from Initiative.
Gordon, who previously served as evp of performance strategy at MDC-owned Assembly, will serve as head of media at Walrus. In his new role, he’ll be tasked with leading the NYC-based agency’s media department, which was built three years ago to complement its creative offerings.
“We’re really excited that Ryan has a deep knowledge of performance media,” said Walrus CCO and co-founder Deacon Webster. “Today, performance is a part of every client’s media plan, and we feel that it’s a discipline that’s been underserved creatively. Now that Ryan’s here, we can offer clients both best-in-class, top of the funnel media planning and buying, as well as a complementary response-driven media practice that isn’t just a creative afterthought, but a truly integrated part of the campaign and reporting.”
Walrus has added several clients to its roster this year, including The Farmer’s Dog and Lowes Foods.