Volvo Veers from Wife-Swapping to Male Bonding in C30 Spot

By Kiran Aditham 

Stephen Ward and his Arnold crew follow up their “sexy wife-swapping” ad from earlier this week with this new 30-second one for the Volvo C30 that’s, um, male-centric we suppose. Here, the agency tweaks the template a bit to show that driving fast, sexy cars can appeal just as well to two blokes who are “open to different” point of views. No fast ones really pulled here. You get the drift once this dapper duo locks eyes.

Credits after the jump…

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Agency: Arnold Worldwide
Global CD: Stephen Ward
Arnold Boston ECD: Pete Favat
CD: Christian Carl
Copywriters: Mike Howard/Will Chambliss
Art Directors: Luke Perkins/Rob Kottkamp

Agency Producer: Bill Goodell
Director: Joaquin Bacas-Asay
Production: Park Pictures