Volvo has dropped Grey London as its global creative agency and will now run its creative out of the U.S., Sweden and China, Campaign reports. The agency will continue to work on global coordination and U.K. initaitves.
Grey London was named Volvo’s global creative agency in December of 2013, following a review which ended an over six-year relationship with Arnold. The agency debuted its first work for Volvo last September. Their most recent work for the brand is featured above. Campaign reports the upcoming work from the agency includes “a global print campaign, idents for Sky Atlantic and the second phase of its LifePaint safety product.”
The move follows Volvo’s selection of AKQA as its new digital agency in May, following an unannounced review, as the brand continues to shift its advertising strategy.
“On advertising, we have decided to go for global campaigns,” Alain Visser, senior vice-president, marketing, sales and customer service at Volvo., explained to Campaign. “The Avicii campaign [recently created by Forsman & Bodenfors] is an example of a truly global campaign. In the development of the global campaigns, we work with Grey New York, Grey Shanghai and Forsman & Bodenfors in Sweden, which all pitch for a creative concept.”