VMLY&R Named Lead Creative Agency for World of Hyatt

By Kyle O'Brien 

Hyatt Hotels & Resorts has appointed VMLY&R to its agency roster. The agency is tasked with leading creative for World of Hyatt globally.

Together with the Hyatt marketing team, VMLY&R will help bring Hyatt’s travel experiences to its global customer base through the portfolio of Hyatt brands.

VMLY&R was selected by Laurie Blair, vice president of global marketing at Hyatt, who joined Hyatt in September 2022. There was no competitive pitch.


“As Hyatt continues on a path of transformative growth, we want to ensure travelers understand all that World of Hyatt has to offer,” said Blair in a statement. “To help us bring that vision to life, we tapped the creative talent at VMLY&R. We are looking forward to collaborating closely with this agency who embodies the spirit of Hyatt through and through.”

Headquartered in Chicago, Hyatt has over 1,250 hotels and all-inclusive properties in 76 countries across six continents. World of Hyatt is Hyatt’s guest loyalty program.

“There are few brands as iconic as World of Hyatt when it comes to travel and hospitality,” said Kristal Herr, executive director, client engagement, VMLY&R in a statement. “We couldn’t be more thrilled to help Hyatt deliver distinctive experiences for guests. We’re looking forward to leveraging our creative expertise to build a truly connected brand that brings Hyatt to the forefront of people’s minds as they explore the world.”

World of Hyatt and VMLY&R will begin working together immediately.