VML Wins PepsiCo’s Brisk Brand in a Review

By Erik Oster Comment

PepsioCo appointed VML as creative agency of record for its Brisk brand (part of the Pepsi Lipton Tea Partnership joint venture with Unilever) following a review, AdAge reported yesterday.

Cheil Worldwide’s The Barbarian Group had formerly been creative AOR for the Brisk brand and released its “Kinda Out There” campaign for the brand last October.

The reason for this particular review is not clear at the moment. But back in May, The Barbarian Group went through an agency reorganization that resulted in a large round of executive departures. Those who left included CCO Edu Pou, who helped win the Brisk appointment during his time with the agency.

For VML, meanwhile, the assignment marks the third account win in the past four months. Back in March, the agency was named creative AOR for Wendy’s without a review (the agency had formerly been the brand’s digital AOR). Earlier this month H&R Block tapped the agency as its social AOR. In the wake of the Wendy’s AOR assignment, the agency announced a series of creative promotions and has expanded both its Chicago and west coast operations this year.

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