After nearly three years spent as day-to-day creative leaders at Y&R New York, the duo of Scott Vitrone and Ian Reichenthal (l-r), who last held the title of co-CCOs (well, at least according to the Y&R site–we’re told they were still co-ECDs), have parted ways with the agency. Vitrone/Reichenthal joined Y&R from TBWA\Chiat\Day NY, where they were GCDs and worked on Mars projects for Snickers, Skittles and Starburst. Here’s a statement from both Y&R and Jane Barratt, president of the NY office, below:
GENERAL RESPONSE FROM Y&R:
Advertisement“Y&R NY, Scott Vitrone and Ian Reichenthal have decided to part ways. The office’s two former co-ECDs are leaving to pursue other interests.”
Y&R is in the process of identifying a replacement.
STATEMENT FROM JANE BARRATT:
We wish Scott and Ian the best of luck with their next endeavor. Their contribution to Y&R New York has been outstanding. We see this as an opportunity to build our team of great creative storytellers with deep experience across all channels.