MDC Partners agency Vitro hired Sy Kraft as executive director of insights and strategy, a newly created position.
He joins the agency following a year and a half as a senior level integrated strategy and business stewardship consultant with S.I.N.K. Consulting in Brooklyn. Before that he spent two years with Publicis’ PKT and MSLGROUP as senior vice president, integrated/digital/social strategy, working with clients such as P&G and L’Oreal-Garnier.
Kraft’s previous agency jobs include a stint as senior group strategy consultant with Grey New York, where he worked with brands including the NFL, Pantene, Downy, TJ Maxx and Goya, and a senior strategy director role at Leo Burnett. He also brings client-side experience to the Vitro gig: for three years he was CMO for Real Club Resorts, or “Mexico’s largest domestic beach hotel group in Cancun, Playa del Carmen and Tulum.”
Kraft has also worked as an adjunct professor and advisor at NYU’s School of Professional Studies.
The appointment comes after Vitro won AOR duties on Adidas Golf at the beginning of the summer; that news followed the departures of executive creative directors Kt Thayer and Oliver Duncan a month prior. Earlier this year, ASICS shifted its global creative business to 180 Amsterdam and 180LA from the agency and Vitro opened a new office in Austin, hiring GSD&M’s Jake Camozzi and Victor Camozzi to run its creative department.