Vitro Employs a Bit of Visual Deception in ‘Great Alaska’ Ad

By Kiran Aditham 

After pulling off a string of mostly nifty Asics efforts in the last few months, MDC shop Vitro has turned its focus up north to promote a new platform for telecom provider Alaska Communications (the VO should help explain said platform). Teaming up with Aero Films director Sam O’Hare, Vitro makes you believe here that you’re watching several animated dioramas unfold within the Alaskan landscape when in fact the spot was shot completely in live-action.

It took over 10 days in a handful of locations (Anchorage, Girdwood, Juneau, Kenai and Homer, to be exact) for O’Hare and company to bring this ad to fruition. The director shot four frames per second and gathered over 70,000 images to create the spot, with the help of a Cineflex camera system and still photography. Not bad for a week-and-a-half’s worth of work, and if anything, “Great Alaska” provides us with a nice birds-eye view of our largest state. Now if only we could see Russia.

Advertisement
Advertisement