Vimby Crafts Canine Tearjerker for Kleenex

By Erik Oster 

VSA Partners teamed up with Vimby/Facebook Creative Shop for the latest in its “Someone Needs One” campaign for Kleenex, which it launched earlier this month. Vimby created the “Unlikely Best Friends” spot, along with other online videos in the campaign, with its roster of documentary filmmakers.

“Unlikely Best Friends” tells the story of the lovable Chance, a dog who lost his rear legs after being hit by a car and left for dead at the side of the road. San Antonio Pets Alive found the dog and decided to give him a second chance at life, thus the name. Chance, who now gets around with the help of a wheelchair, was adopted by a man named Michael, who is also bound to a wheelchair. “I deal with the same struggles that he deals with,” Michael says in the spot, adding that they’re best friends and “do everything together.” The spot’s charm is pretty impossible to resist and the touching friendship has clearly stuck a chord with viewers on Facebook, where it has been viewed over 23 million times.


Client: Kleenex
Agency: VIMBY/Facebook Creative Shop
Media Agency: Mindshare
Kleenex AOR: VSA
Executive Creative Director: Adam Reno
Producer: Carrie Stett
Director of Photography: Ed Wu
Production Company: VIMBY
Editor: David Rowe, VIMBY