Verizon has parted ways with W+K, who have worked with the client since January of 2015, when they were added to the client’s roster without a review.
“We are continuously optimizing our agency roster and appreciate the work that W/K has delivered over the past two years, but have decided to mutually part ways,” a Verizon spokesperson said in a statement.
Both Verizon and W+K declined to elaborate on the reasons for or details behind the decision, but reliable sources tell us that McCann New York, which already inherited the Verizon FiOS creative work from mcgarrybowen in late 2015, will also handle the brand work moving forward.
W+K’s broke its first work for Verizon with its “Better Matters” campaign in September of 2015 and then followed it up with a “Home” holiday spot calling on viewers to turn of their devices for some quality family time. More recently, the agency launched a 30 Rock-themed effort this past May and turned to LeBron James to hype its new data plan in July.
According to Kantar Media, Verizon spent an estimated $1.5 billion on measured media in the U.S. in 2015 and around $850 million during the first nine months of 2016. The client works with a large roster of agencies.