Here’s another clever entry in the “meta/self-aware” category via Venables Bell & Partners for client Audi.
The first spot is particularly appropriate considering the fact that it will run during tonight’s Emmy Awards:
The second spot offers a brief extension of that intro after the jump.
The idea here is that Audi’s new “crossover” Q3 model — much like our character actor friend in the top spot — doesn’t stick to the expected storyline for an SUV/station wagon mashup.
The question that some may ask at tonight’s awards event: “is that guy unionized, or did they outsource all their classic heroes like Marvel and DC?”
CLIENT: Audi of America
SPOT NAMES: “Scripted Life” and “Rewrite”
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Tyler Hampton; Erich Pfeifer
SENIOR ART DIRECTOR: Rich North
COPYWRITER: Daniel Bonder
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Mandi Holdorf, Executive Producer
PRODUCTION COMPANY: M.J.Z.
DIRECTOR: Steve Ayson
DIRECTOR OF PHOTOGRAPHY: Greig Fraser
EXECUTIVE PRODUCER: Emma Wilcockson
PRODUCER: Mark Hall
EDITING COMPANY: Final Cut
EDITOR: Crispin Struthers
EDITOR: Crispin Struthers
SOUND DESIGN: 740 Sound Design
SOUND DESIGNERS: Rommel Molina
MUSIC: Mophonics – Steph Altman
MIX: Rommel Molina
V/FX: Adam Lambert
V/FX PRODUCER: Benjamin Sposato
MANAGING DIRECTOR: Paul Birks-Hay
ACCOUNT DIRECTOR: Nicole Spinelli
PROJECT MANAGER: Chad Zahorchak
STRATEGY: Kasra Saidi: Senior Strategist, Orit Peleg: Group Brand Strategist