Zambezi has a new campaign for VEEV, “the world’s first Acai berry spirit,” asking you to “Cheat on your vodka.” As you may recall, this comes on the heels of Nail’s “Cheat on Greek” campaign for Stonyfiueld Organic, so it would appear that figurative adultery with food and beverages is popular at the moment.
For “Cheat on your vodka,” Zambezi imagines vodka as a grotesque older woman who has apparently been peeling potatoes (you know, because vodka is made from potatoes), questioning a man who she believes is cheating on her. She asks if she’s “too boring” and if she doesn’t “mix as well,” claiming she can smell betrayal on him. He’s pretty quick to relent, admitting his betrayal of vodka for VEEV without much pressure. The ad will run in 60 and 30 second formats online as both pre-roll and in-ad placements. It marks the first marketing campaign for VEEV since its 2007 inception.
Credits:
Agency: Zambezi
Founder, Executive Creative Director: Brian Ford
Founder, Managing Director: Chris Raih
Creative Director: Jon Runkle
Art Director: Chris Rutkowski
Copywriter: Jaysn Kim
Executive Producer: Alex Cohn
Producer: Katrina Nahikian
Director of Account Management: Pete Brown
Account Supervisor: Claudia Rosa
Production Company: Piece Productions
Director: Jon Runkle
Director of Photography: Andrew Gage
Editor: Ling Ly