San Francisco indie shop Venables Bell & Partners, which is set to unveil a new Audi ad come Super Bowl time (companion spot here), has bumped six-year vet Erich Pfeifer up from ACD to creative director. During his tenure, Pfeifer in fact has helped lead creative efforts for the aformentioned automaker including last year’s not-so controversial “Green Police” Super Bowl campaign, which subsequently earned an Emmy nod and helped Audi place highest among automotive brands in last year’s USA Today Ad Meter.
Along with Audi, Pfeifer has also produced work for iShares, HBO and PG&E while at his current shop. VP&B namesake/ECD Paul Venables sings his praises in a statement, calling Pfeifer a “pioneer here,” adding that he was the agency’s first ACD and the first one to be promoted to CD.