VB&P Launches ‘Footing’ for Audi, Toms

By Erik Oster 

Venables Bell & Partners launched a campaign announcing the collaboration between Audi and Toms to donate 55,000 shoes to U.S. children in need this summer.

As part of the Summer of Audi Sales Event, which begins today and runs through August 4, customers who purchase an Audi will receive an offer for a pair of exclusively-designed Toms, while also helping the companies donate shoes to those who need them. The collaboration is promoted with the 30-second spot “Footing,” which claims “The right footing makes all the difference,” while illustrating its point by showing a brand new Audi RS7 sans wheels and showing off the program’s limited-edition Toms kicks. “Footing” made its online debut today and begin airing on broadcast, including on cable, cable sports, cable prime, and network prime. starting June 8.

“Through TOMS One for One giving program Audi will help change the lives of thousands of children in the United States and empower new customers to be a part of this movement,” said Loren Angelo, director of marketing, Audi of America. “With TOMS, we found a natural partnership. Audi aligns with likeminded companies that challenge the conventions of design and share a passion for progressive ideas.”

Credits:

CLIENT NAME: Audi
SPOT NAME: “Footing”
AIR DATE: 6/8/15
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Erich Pfeifer
ASSOCIATE CREATIVE DIRECTOR: Matt Keats
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
EXECUTIVE PRODUCER: Mandi Holdorf
AGENCY PRODUCER: Hannah Murray

PRODUCTION COMPANY: Gentleman Scholar
DIRECTOR: Will Campbell & Will Johnson
DIRECTOR OF PHOTOGRAPHY: Neil Shapiro
EXECUTIVE PRODUCER: Rachel Kaminek
LINE PRODUCER: Richard Kaylor
POST PRODUCER: Tyler Locke
EDITOR: Jarred Buck
DESIGNER: Trevor Conrad, Kenneth Robin
3D GENERALIST: Matt Connolly
COMPOSITORS: Montana Casey, Kevin Njoo, William Voss
FLAME ARTIST: Federico Saccone
MUSIC: Elias Arts
MIX: Eben Carr, One Union

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