Budweiser got a lot of attention (most of it of the negative variety) for its beer snob trolling Super Bowl ad, created by Anomaly. For the brand’s newest ad, Vayner Media, home to “social media thought leader” and former wine critic Gary Vee, took to Brooklyn for a stunt trolling hipsters during Restaurant Week.
For the stunt, Vayner Media invited a bunch of of young Brooklynites to a sneak peek at a new bar to “try a special beer on tap.” After talking up the brew, patrons discover that it is, in fact, Budweiser. Of course, this says a lot more about Brooklyn hipsters than it does the taste of Budweiser. No one was clued in to the beer’s identity despite the bartender referencing the “139-year-old recipe, American tradition, aged in Beechwood.” It’s unclear if the brand understands the difference between hipsters and actual beer snobs (the latter wouldn’t be caught dead with a Pabst Blue Ribbon) or intentionally conflates the two, but the stunt does a pretty good job at making the former look silly and it may convince less knowledgeable viewers that microbrews are all hipster hype and not worth the extra cash. Like Anomaly’s predecessor, this will also piss plenty of folks off, but then the vast majority of those offended wouldn’t dream of buying a Budweiser.