Can a pair of shades help combat colorblindness, an affliction that affects over 300 million people worldwide?
We’d say that seems to be the case based on a new four-minute film from FCB Chicago for paint brand Valspar. The client collaborated with EnChroma, a Berkeley, CA-based company that developed a pair of glasses capable of finally introducing reds, greens, and everything in between to those who’ve only seen their surroundings as dull.
The film, directed by John X. Carey (the guy behind the Dove “Real Beauty Sketches“), features a handful of colorblindness victims whose life stories are briefly revealed before they finally experience a world of color for the very first time…thanks to EnChroma’s innovations.
In a statement, Valspar director of brand integration Joel Wasserman says:
“As a company deeply rooted in color, Valspar believes that everyone deserves to see and appreciate the experience that color brings to life. Most people don’t know what it’s like to live in a muted world. We’re dedicated to making a change for the better and igniting a conversation around the impact of color.”
Along with the film, Valspar is both bringing EnChroma glasses to art museums across the country and encouraging people to share their own stories with #ColorForAll. Winners will receive their own pair.