WPP has lost the bid to promote the 2012 Olympics because the company “was unwilling to split the tender for marketing from the tender for market research, which is being awarded separately[,]” according to a report in the Financial Times. Their sources say the work will go to Interpublic Group’s McCann Erickson.
America, Fuck Yeah
Are we allowed to be patriotic again? We contacted a McCann rep as well as one from WPP but neither responded by the time this story was published. Parker and Trib are laughing about how WPP couldn’t even get someone to take their services for free…Since of course, agencies have to pay to represent the Olympics. In this case, McCann allegedly dropped 10 million pounds (about $20 million) for the spot. Apparently WPP offered much less.
It’s been a bad week for WPP, whose revenue tanked 6%.
More: “If WPP Ran a Strip Club…”