Which we knew, but couldn’t publish for various reasons. Whatever. Here’s the release.
October 26, 2009, New York, NY: Ogilvy & Mather Worldwide is delighted to have been appointed as the global communications partner of UPS, following a thorough and professional selection process which narrowed down the choices from eight global networks over a six month period.
Miles Young, CEO of Ogilvy & Mather Worldwide, who led the pitch process, said: “This is fabulous news for Ogilvy. We are thrilled, excited, exhilarated. UPS set a very high bar for this decision, which is of considerable strategic importance for them. We won on the basis of some outstanding thinking and with a truly global effort. UPS is a company we admire greatly, with a strong value system and a commitment to excellence. We look forward to a long and successful collaboration.”
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Guess we’re done “playing nice”.