Multi-cultural-focused ad agency UniWorld Group has officially rebranded, simplifying its name to UWG, which comes on heels of the second anniversary of the leadership of the agency’s new chairman and CEO, Monique L. Nelson, whose focus has been to turn the outfit into an “insight-driven, storytelling agency” for its clients. Some of those on the roster include the USMC, Colgate Palmolive and Lincoln.
In a statement, Nelson says, “This is a very exciting time. Not just for UWG, but for the industry. The landscape is changing every day, and we have to be nimble and ready to act. As marketers, our clients look to us to tell their story to consumers. We can’t do it without studying and understanding cultural trends that help us tell our clients’ stories with passion, depth and integrity.” Along with its headquarters in Brooklyn, UWG also houses its Culture Labs incubator in Detroit and Atlanta.