Though we were told yesterday evening by agency folks that the deal “looks good but it isn’t a done deal”, we can now safely say that effective immediately, Universal McCann is Chrysler’s new AOR for media buying/planning for Jeep, Dodge and Ram brands in the U.S., Canada and Mexico.
Detroit will serve as the hub for the media buying and planning efforts with support of offices in New York and San Francisco. Along with the buying/planning, which covers traditional and digital work, UM is also responsible for supporting Chrysler’s retail marketing initiatives. The agency picks up the baton from PHD, whose contract with the automaker ends in January 2010.
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