Unilever Cuts Agency Fees in First Half of 2017

By Erik Oster 

Back in April, Unilever promised to cut its agency roster in half and reduce the number of consultants it hires by over 40 percent, following the launch of branded content division U-Studios last September and its planned expansion.

In a conference call, Unilever chief financial officer Graeme Pitkethly claimed the company had reduced its agency fees some 17 percent in the first half of the year, Campaign reported.

The call followed earnings reports showing net profits up 22.4 percent.


Unilever’s call to cut its agency roster following the laucnh of U-Studios isn’t the only change to its marketing approach in recent years. The company launched a global media review which concluded in late 2015, resulting in some regional changes amongst roster shops Mindshare and PHD.