Since our readers always complain about us not devoting enough digital space to the work of one Droga5, here’s a brand new big-budget campaign by Droga5!
This one for Under Armour is definitely unlike the agency’s previous work for the brand. It takes Tom Brady, or the world’s least popular person to everyone who doesn’t live in New England, and turns him into some sort of mass-produced replicant.
What, you didn’t think you could possibly hate him and his $38 million salary any more than you already do? Get ready.
To make the campaign even more perfect, it debuted during last night’s 28-21 Patriots victory over the Steelers–during which the losing team conveniently experienced some headset malfunctions.
To those who think we love to slobber all over Droga5, watching this ad reminded us that we dislike both Tom Brady and Under Armour.
And wouldn’t it have been great if the judge hadn’t reversed his suspension, leaving the spot to air with him sitting on the bench?
Credits
Agency: Droga5 NY
Creative Chairman: David Droga
Global Chief Executive Officer: Sarah Thompson
Chief Creative Officer: Ted Royer
Creative Director: Alexander Nowak; Felix Richter
Copywriter: Sergio Alonso
Art Director: Sebastian Piacentini
Junior Art Director: Max Friedman
Junior Art Director: Vignesh Seshadri
Junior Copywriter: Kathryn Kvas
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Associate Broadcast Producer: Samuel Marx
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Senior Brand Strategist: Candice Chen
Junior Strategist: Isaiah Brown
Head of Communications Strategy: Colleen Leddy
Sr. Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D’Entremont
Account Manager: Lucy Santilli
Associate Account Manager: Scott Bubis
Project Manager: Monique Lavie, Courtney Kosup
Client: Under Armour
CEO and Founder: Kevin Plank
Exec VP, Global Marketing: Adam Peake
SVP, Global Brand Creative: Steve Battista
SVP, Global Brand Strategy: Rick Anguilla
VP, Global Creative and Design: Brian Boring
SVP, Global Brand Marketing: Adrienne Lofton
Sr. Director, Global Brand Marketing : Jasmine Maietta
Director, Integrated Campaign Planning
/Global Operations : Teresa Oles
VP, Media: Steve Sommers
SVP Global Communications: Diane Pelkey
Production Company: RESET
Director/DP: Wally Pfister
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall:
Producer: James Graves
Editorial: Stitch
Editor: Leo Scott
Assistant Editor: Vanessa Yuille
Executive Producer: Mila Davis
Head of Production: Meagen Carroll
Post Production: The Mill
Sr. Exec Producer / Head of Production: Sean Costelloe
Senior Producer: Nirad Bugs Russell
VFX Supervisor / Joint Head of 2D: Gavin Wellsman
VFX Supervisor / Lead Flame: Nathan Kane
VFX Supervisor / CG Lead: Wyatt Savarese
VFX Supervisor: Hitesh Patel
Lead Flame: Mikey Smith
Compositor: Emily Bloom
Compositor: Heather Kennedy
Compositor: Alex Dreiblatt
Compositor: Blake Dreury
CG Massive: Cole T. Clark
CG Artist: Corey Langelotti
CG Artist: Eric Lane
Colorist: Fergus McCall
Sound Design: Q Department
Music
Artist: Drazen Bosnjak
Title: Charge
Sound Mix: Sonic Union
Mixer: David Papa
Executive Producer: Justine Cortale