Uber Picks BBH London as First Retained Agency in U.K.

Uber appointed BBH London as its first agency retained in the U.K. following a review, Campaign reports.

The company had previously worked with Creature on a project basis, but pulled out from the review in its final stages. It’s unclear which other agencies participated in the review process. The appointment comes as Uber continues to expand its business internationally, which has led to significant losses in recent years. It also follows the appointment of Arena Media as its media agency in the U.K. last week. 

BBH’s first work for the client, which will attempt to raise Uber’s profile outside of the U.K. large cities, is expected some time later this year.