twofifteenmccann Teases ‘Halo 5: Guardians’

By Erik Oster 

twofifteenmccann launched a campaign teasing the October 27th release of Halo 5: Guardians with a pair of live action trailers.

Each of the two 60-second spots ends with a cliffhanger, leaving viewers wondering about the nature of two of the franchise’s main characters: Spartan Locke and Master Chief. In “All Hail” (featured above), Spartan Locke questins a compromised Master Chief, claiming to know the true identity of the “conquering hero.” Conversely, in “The Cost,” Master Chief asks an injured Spartan Locke if everything he accomplished was worth the cost, adding that his mission is just beginning.

It’s an effective way to stoke interest in the release of the next addition to the popular franchise and will undoubtedly have fans excited. The broadcast trailers follow on the heels of the launch of episodic narrative audio series “Hunt The Truth,” which stars Keegan-Michael Key (of Key and Peele) as Benjamin Giraud, “a war-journalist who slowly unearths startling new revelations about who the Master Chief really is, forcing listeners to reevaluate what they know about humanity’s greatest hero.” New episodes will be released weekly on Tumblr, leading up to E3 in June.

“We wanted Halo 5: Guardians to be the game that pays off the epic promise of the Halo universe in scope and scale and drama,” said Bonnie Ross, head of 343 Industries, in a statement. “We want to amaze players with the sheer size of the worlds and battles they’ll experience, even as they question everything they thought they knew about its heroes, marvels and mysteries.  #HunttheTruth is only the beginning and we can’t wait to debut the game to Xbox fans around the world at E3 this June.”