twofifteenmccann Promotes 2 New Creative Directors

By Patrick Coffee 

San Francisco’s twofifteenmccann has promoted a pair of its creative staffers: copywriter Neil Bruce and art director/ACD Ezra Paulekas will be CDs, effectively immediately.

Both creatives have worked extensively on twofifteenmccann’s Xbox account, and partner/CCO Scott Duchon praises their work on this March teaser for the latest Halo installment in announcing their promotions.

From Duchon:

“Ezra and Neil each have a distinct approach that produces bold, unforgettable ideas…Great guys that were key to the development and success of the not so small campaign for Halo 5:Guardians.”

Bruce, a self-described “usually creative director, sometimes ice sculptor” who spends at least some of his free time “picking up unattended glasses and cutlery,” joined the agency in 2011 after spending a year and a half at BBDO S.F. He was previously a “marginally successful copywriter” at TBWA\Chiat\Day L.A., where he and his sweet tooth worked on Sprint, Snickers, Skittles and Starburst. He also worked as a junior writer at W+K’s Manhattan office.

Paulekas, who was a graphic designer/front-end developer/3D artist and animator before inexplicably entering the agency world, served as an interactive director at Sony before joining now-defunct shop Exopolis. He then spent nearly six years as an AD/interactive design director at Venables Bell & Partners–working on the Intel, Google and Reebok accounts–before leaving for twofifteen in late 2014.

ICYMI, the agency’s latest campaign sort-of-ironically introduced the new ad-free Hulu, which won’t be too much of a change given how worthless all streaming/VOD placements are. We don’t really hold it against The Martin Agency, but if we have to watch ONE MORE GEICO AD during our Frasier binge-a-thon, we might just have to scream like Niles during a Maris episode.

(The new CDs will be reporting directly to Duchon. No word on whether they will get their headshots on the agency’s “people” page alongside Pancakes the puppy, who is really cute even though we are not so into bulldogs.)