twofifteenmccann recently launched a campaign for Hulu’s new commercial-free option, reveling in the irony of creating ads for an ad-free service.
The 30-second “Weepy” introduces the idea with a woman who can’t stop crying (and goes through a ton of tissues) while watching Hulu free of interruption. “Once the emotions start, they don’t stop” says the voiceover at the ad’s conclusion. The agency ratchets up the self-awareness even more in a series of three 15-second spots: “Director,” “Jingle” and “Fireside.” “This is me, making a commercial of you watching me, making a commercial for Hulu’s new commercial free option” says an on-screen director of one of the spots. Another features a tone-deaf “jingle-free jingle” while a third spot shows a man looking up the word “irony” in the dictionary. Whether these qualify as clever, trying too hard to be clever or too clever for their own good will really depend on the viewer, but they do at least effectively communicate the brand’s ad-free message in a memorable way.
Credits:
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Kyle Davis
Director of Integrated Production: Alex Spahr
Senior Producer: Kacey Hart
Business Affairs: Mary Beth Barney
Managing Director: Kelly Johnson
Group Account Director: Charlie Byron
Account Director: Julie Sinclair
Account Supervisor: Bhumieka Patel
Director of Strategy: Gabrielle Tenaglia
Production Company: Park Pictures
Director: Nathan Price
Line Producer: Gabrielle Yuro
Executive Producer: Scott Howard
Executive Producer: Jackie Kelman Bisbee
Head of Production: Anne Bobroff
Editorial: Rock, Paper, Scissors
Editor: Carlos Arias
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Producer: Helena Lee
Executive Producer: Angela Dorian
VFX: Method Studios
EVP, Global Production: Gabby Gourrier
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
VFX Supervisor: Ben Walsh
Coordinator: Julie Osborn
Flame Artist: Mark Renton
Colorist: Siggy Ferstl
Company: Company 3
Mixing: Lime Studios
Sound Design: Rohan Young